Search engine optimization
Make sure your customers find you with SEO
Want to take your organic search engine visibility to the next level? Hopkins has the most experienced SEO team in Finland to guide your way.
Hopkins search engine optimization priorities
The bottlenecks differ from site to site. The methods are always the same, but the approaches and optimization priorities vary.
Use experience
Quality
Relevance
Automation
Customer experience
SEO as a service
This is how we help your business
Visibility bottlenecks vary from site to site, and therefore each site requires a different approach to search engine optimization. The real competition in search engine optimization starts once the basics are in place.
Technical search engine friendliness and minor content changes are important foundations for search engine performance, but in many cases, excellent results require more than the basic SEO.
SEO audits
SEO auditing helps you to allocate your resources correctly. Our consultants benchmark competitor sites, industry best practices and study customer search behavior. Based on the audit, a prioritized development plan for the site will be drawn up.
Technical SEO
It is almost always easy to improve the visibility of a website through technical changes. Technical changes improve the search engine visibility of a large number of pages at once. The larger the site, the greater the benefit of technical search engine optimization.
Keyword research
Keyword research helps you get to know your customers better. Keywords tell you what customers find important and what words they use when searching for information online. For keyword research, we use our own in-house developed tools.
Content plan
A content plan based on search behaviour and competitor analysis and its implementation will help your business to improve visibility This is why content marketing is one of the most important parts of modern search engine optimisation.
Link acquisition
Especially for a new or small business, visibility can often be improved by getting more external links to the site. Getting links always requires a content plan and its implementation.
Domain strategy
The more websites and domains a company has, the more important it is to have a domain strategy. With a domain strategy, you manage websites, content and links between sites in an optimal way.
Website redesign consultancy
Website redesign is always a risk in terms of search engine visibility that can destroy years of achievements in a single update. That’s why it pays to involve an SEO consultant in the planning of your website redesign from the very beginning.
Continuous search engine optimization
In general, search engine optimization results can only be obtained through continuous and systematic work. Continuous optimization always focuses on what is estimated to deliver the greatest benefits for a reasonable amount of work.
“We wanted to improve our results in both SEM and SEO, as the competition has become much tougher. Thanks to recommendations and the strong and committed team, we chose Hopkins.”
Mikko Rosén,
Managing Director
Kaalimato.com
SEO works in all search engines
Our clients have improved their visibility in many search engines. Also the search function of your own website works better thanks to search engine optimization. This way the website visitors who are closest to the purchase decision making, will find the products or content they are looking for.
Google Search
Google is the world’s most popular search engine, reaching people looking for services and products as well as those at the top of the shopping path.
Google Image Search
Google’s image search is the second most popular search engine in the West. It reaches the “window shoppers” of the digital age.
Youtube
YouTube’s search function is the third most popular search engine in the West. Through it, you can reach people looking for guidance and inspiration.
Google Maps
Optimization of locations ensures visibility in the vicinity of your premises. In particular, visibility is optimized in Google’s map instructions and in Google Maps results.
Bing & Yahoo
Microsoft Bing’s market share varies from country to country and Bing adds a little extra to Google’s visibility. Yahoo’s search engine uses the same search results.
Pinterest’s search function used as a search engine for visual inspiration
Hopkins as SEO partner
Why choose Hopkins?
Choose us when you value
- expertise, experience and skills from different sectors
- proactive cooperation
- scalable recommendations that support your business.
Interested in developing your SEO?
Call us on +358 20 788 8120 or fill in the form below and we’ll get back to you!