Digital analytics
Google Analytics 4
GA4 is the world’s most popular free analytics software and is widely used by both consumer retailers and B2B websites. With our help, you can ensure that your analytics tool is tracking your site correctly and delivering actionable insights.
Google Analytics 4 features
GA4 has several innovations compared to the old Universal Analytics.
Data storage
Raw data can be stored in BigQuery, where it can be retrieved for analysis even after a long period of time.
Previously, this was only possible with the expensive Google Analytics 360.
Easy event tracking
Setting up event tracking is a “click of a button” on the basic websites.
This includes, for example, tracking page scrolling, video views and link clicks.
Data analysis
There are better options for analyzing data, for example in segmentation and customer journey research.
Our services
This is how we help you use Google Analytics 4
We offer Google Analytics 4 services on a project and retainer basis. We provide GA4 monitoring design, implementation, training and ongoing support for marketing, website and digital business development.
Google Analytics 4 design
Properly implemented analytics will help you develop your website and marketing to work better than before. The planning and definition of the Google Analytics 4 implementation will start with a workshop to identify the needs of the different analytics user groups.
This is a prerequisite for an analytics implementation that serves all user groups. The plan that emerges from the workshop will help you know how to better develop web analytics to meet your company’s marketing, communications, business and service design needs.
Google Analytics 4 implementation
Implementing web analytics as planned will require changes to the site code. We will define the necessary changes and manage the analytics implementation for you. Based on this definition, we implement analytics that correctly measure your website and marketing.
The implementation of analytics and tag management are closely linked. Marketing and analytics tags are centrally managed through a separate tag management application.
When you outsource tag management to us, you get a clear and efficient implementation. Our monthly fee service ensures that you can add and remove the tags you need for tracking in an agile manner – whenever you need them. We always recommend centralising analytics maintenance and tag management with a single partner.
Analysis and optimization
The role of analytics is to provide the information you need to make your marketing and website work better.
We use Google Analytics 4 to help you find answers to questions about site development, advertising and customers.
Google Analytics 4 trainings
We train your in-house team to use GA4 as a marketing and website development tool.
With the training, your marketing team will learn how to use analytics built specifically for your business to improve your marketing, advertising and business development.
If required, we can also train you to implement a best practice Google Analytics 4 setup using Google Tag Manager.
Interested in GA4 analytics?
Call us on +358 20 788 8120 or fill in the form below and we’ll get back to you!