Digital analytics
Make the right decisions with reliable analytics
Analytics refers to the measurement of visitor behaviour on digital platforms. Quality analytics is important to ensure that the right things are measured and that both legislation and users’ privacy needs are taken into account.
Find answers to the key questions
Analytics will answer your questions about what works and what doesn’t. Instead of guessing, define the questions and measure!
How do the visitors reach your site?
Understand your customer acquisition better.
Which campaign produces the best results?
Find out where your most profitable customers come from.
What is the customer experience like?
Are there bottlenecks on the site that prevent customers from buying?
Lead and develop your online business
By measuring and analysing website and app usage with high quality, you can guide the development and marketing of services accurately, based on data rather than guesswork. This leads to better results, in terms of customer experience, sales and leads.
A better customer experience
Ease of use and quick access to information result in satisfied customers who return time and time again.
Collect more leads
Find out which channels generate the most leads and how your website content can best support lead generation.
Generate more sales
Learn which campaigns and channels are more profitable and invest in them. Improve the website to make buying as easy as possible.
“Working with Hopkins was a real pleasure from the start. Not only was there a high level of expertise, but the project was really well phased. The phasing was also well documented, making it easy to understand how to proceed.”
Ville Titoff,
Communications specialist
City of Kuopio
Web analytic tools and systems
We develop web analytics using a range of technologies. The Google tools are the most popular among our clients, but we are also fluent in Piwik PRO and Matomo.
Google Analytics 4
Google Analytics is the world’s most popular analytics software. Our consultants have successfully completed numerous analytics design, implementation and development projects for domestic and international clients.
Piwik PRO Analytics
Piwik PRO is a European analytics solution that we recommend for organisations where data protection and data ownership are critical. Hopkins is the official representative of Piwik PRO in Finland and Sweden.
Matomo Analytics
The open source Matomo is particularly suitable for public sector network analytics. When you choose Matomo, you control your data from start to finish. Hopkins consultants also have experience with demanding Matomo solutions.
Cookie management
We help you choose the best cookie management tool for your organisation and implement cookie surveys that still effectively collect consent.
Server-side tagging
We move the tracking of your site to server-side time using Server-Side Google Tag Manager .
Data warehouses
We implement Google BigQuery data warehouses that bring together dispersed data and enable its efficient use. A data warehouse makes it easier for you to build a complete picture of your marketing.
Analysis services
We help different types of organizations, from public administration to e-commerce, with both one-off analysis projects and ongoing data analysis.
Attribution modelling
We help you recognize the importance and value of different marketing channels.
This is how we help your business
Whether you need small or big help with analytics, turn to us! We have everything you need: analytics design, implementation, training and ongoing support for marketing, service and business development.
Analytics audits
We will examine your current analytics implementation, look for inconsistencies and identify any gaps.
After the audit, you will understand the quality of network analytics and the data it generates, and how to improve it.
Analytics design
Properly implemented analytics will help you develop your website and marketing to perform better.
The planning and definition of the analytics implementation starts with a workshop to identify, among other things, the needs of different analytics user groups.
Analytics implementation and tag management
We will manage the analytics implementation for you and instruct the site developer on the necessary code changes.
Based on the design phase, we implement analytics that properly measure your website and marketing.
Data analysis and optimisation
The role of analytics is to provide the information you need to make your marketing and website work better and better.
We help you find answers to questions about the performance of your website, advertising and customer behaviour, and we actively develop monitoring.
Want to improve your web analytics?
Call us on +358 20 788 8120 or fill in the form below and we’ll get back to you!