Digital advertising
Reach your customers effectively right where they are
We build brand awareness, increase sales and generate leads by creating advertising that reaches your audience in the right place at the right time.
Digital advertising all along the customer journey
The most effective advertising reaches your customers in the right channel at the right time. That’s why we design digital advertising as a whole, covering the entire customer journey.
Create awareness
Increase awareness and brand preference.
Drive demand
Channel interest towards your offer.
Capture demand
Meet the search demand of those who want to buy and grow your marketing register.
Drive sales with further touchpoints
Boost sales with additional contacts in different channels.
“By working together, we are constantly improving. Despite the ambition of working together, we will never be finished and that’s what makes the work interesting. Thanks to Hopkins, we can stay on the cutting edge of digital marketing.”
Kristiina Koivu-Grenner,
Customer Insight and Marketing Manager
Attendo
The many forms of advertising
This is how we help your business
Digital advertising helps you build visibility throughout your customer journey. Digital channels offer great opportunities to target your advertising to exactly the audience you want. In addition, digital advertising investments are easier to measure than offline media.
Building awareness and demand
The key to creating demand is to make your products and services visible to your target audience on social media and other channels where they spend their time. Social advertising, various forms of Google Ads advertising and programmatic advertising are ideal for creating awareness and demand.
Managing demand and purchases
Part of your target group is ready to buy, but doesn’t know it yet. By being proactive and reaching out to them at the right time, you’ll be in their window of opportunity. Drive interest towards your offer through social advertising, keyword advertising and other forms of Google Ads advertising.
Capture demand
When the shopping window is open or the urgency to buy is acute, customers use a search engine to find a service or product to buy – or even an individual company.
Search engine optimisation and keyword advertising are the main ways to meet this demand, but you can also support it by advertising in other channels, for example through different intent audiences.
Drive sales with follow-up contacts
To win a sale or a sales lead, you need to leave an impression on your audience and that requires a lot of repetition – sales in many industries require more than 20 additional marketing touches after the first contact. You drive sales through both email marketing and retargeting advertising .
Hopkins as advertising partner
Why choose Hopkins?
Choose us when you value
- expertise, experience and skills from different sectors
- proactive cooperation
- scalable solutions that support your business.
Want to improve your digital advertising?
Call us on +358 20 788 8120 or fill in the form below and we’ll get back to you!