Ebike Center growth story: investment in branding and digital marketing quadrupled sales

The collaboration between Ebike Center, Hopkins, and hasan & partners began in November 2023, and the bar for results was immediately set high: Ebike Center wanted to quadruple its turnover in 2024.

Growth was sought by clarifying the Ebike Center brand, and by focusing on operational digital marketing development.

“Working with Hopkins and hasan & partners has been a major turning point in the Ebike Center’s growth story. The professionalism and commitment of both partners not only supported our ambitious goals, but also exceeded our expectations,” says Timo Uotila, Chairman of the Board of Ebike Center.

Passion for electric bikes at the heart of branding

Ebike Center’s business had just started when the work began, but early on the entrepreneurs expressed their desire to build a brand that reflects the ambition and potential of the company.

Brand work began with a light polishing of the brand’s tone-of-voice and visual look under the guidance of hasan & partners. In addition to raising the overall profile of e-biking, the quality of Ebike Center’s product range and the excellent customer experience were identified as key differentiation factors.

Brand work for a growing company emphasizes agile, step-by-step development, while digital advertising makes it easy to test images and message angles, for example, to see what resonates with the audience.

“The work that has been done is a good demonstration that even a lightweight process can produce good results if you are brave enough to experiment. If the underlying idea is strong, you can get going quickly and then let the market tell you what works. Creativity and efficiency go hand in hand,” says Riku Vassinen, CEO of hasan &partners.

Ebike Center takes 17% market share of e-bike searches

At the start of the cooperation the search engine capability of Ebike Center’s bike selection had room for improvement.

Through keyword research, Hopkins identified how people search for e-bikes online, and together with Ebike Center’s team, set out to improve the usability of the online store.

Thanks to technical search engine optimization and content development, Ebike Center’s online store now ranks among the top three organic search results for the most important search terms.

Ebike Center’s market share in organic searches for electric bikes has risen to 17% over the past year, overtaking competitors.

“Hopkins’ precise search engine optimization and data-driven digital solutions combined with hasan & partners’ creative visual vision have taken our brand to a new level. Passion for electric bikes is at the heart of everything we do, and this collaboration has reflected the same energetic, bold and innovative approach we take to serving our customers,” says Timo Uotila.

“This has been more than a partnership – it’s the start of a long journey to take e-biking to the top of a new generation together!”

Effective e-commerce marketing relies on branding and efficient product advertising

Advertising was also made very profitable, following a full-funnel strategy by creating ongoing advertising campaigns to increase brand awareness, traffic and sales.

Efficient e-commerce advertising is based on high-quality product advertising and the partnership focused on developing this in a number of ways.

By redesigning campaign structures and segmentation, Google Ads account was made to perform much better than before. Meta-advertising has been further developed using Smartly’s technology to effectively translate Ebike Center’s brand image into advertising.

The original media budget plans were exceeded by a large margin, as investments were increased in line with growing sales profitability.

“It’s been inspiring to work with dynamic entrepreneurs and great to be part of building a new brand in the market. It is especially rewarding to see the positive impact of your own actions in a rapidly changing environment,” says Elina Ojala, advertising consultant at Hopkins.

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