Custobar – ongoing cooperation
Activate your customer data and increase sales through effective targeting
Get the most out of your Custobar with our expertise and support. During the cooperation, we optimize your marketing processes, build new activities, utilize your customer data – and achieve better results.
Solving challenges together
We are ready to help, whether you are looking for assistance in daily campaign management, expertise in building automations or a sparring partner on improving customer experience.
Hands-on cooperation
We can integrate into the daily life of your team or offer insights based on our strong expertise and experience. We are here to support you with daily tasks when needed. We are a reliable partner you can reach out to with any questions related to Custobar use.
Strategic consultation
We offer insights and development ideas that help you improve your marketing strategies and data capabilities. Together, we will develop a customer data strategy that support the growth of your business.
Analysis and optimization
By analysing customer data and previous results, we help you identify development opportunities and optimize activities. Our recommendations are always concrete.
What can be included in the ongoing cooperation?
Campaigns & automations
Email, SMS and push campaign planning, copywriting and automation.
Conversion optimization
Conversion optimization and A/B testing of automations and campaigns.
Loyalty programs
Building and developing loyalty programs, as well as designing and implementing customer care models.
Targeting & segmentation
Forming target groups and making better use of customer data in targeting your messages.
Marketing database growth
Collecting marketing permissions, enriching customer data and keeping it up-to-date.
Data collection
Identifying the need for new data (e.g. customer, product and event data), establishing them and validating incoming data.
Personalization
Utilizing and developing personalization and AI-driven recommendations in your messages.
Customer lifecycle
Data cleaning processes design and implementation.
Ongoing cooperation models
We have seen time and again that a single project is not enough to kickstart marketing automation or fully utilize customer data. The greatest business benefits are achieved when processes are developed systematically. Here’s how we can help with that.
Sparring partner
In this model, the technical maintenance of Custobar is handled by your own team or another partner.
Hopkins steps in as a strategic-level partner, assessing your activities, bringing new ideas to the table and, if needed, ensuring the quality of the work done by your team.
Development partner
(Most popular option)
Hopkins actively develops new automations, integrations and other initiatives for your team to use.
Your team handles the routine daily tasks, such as sending campaign messages and newsletters.
Full responsibility
Hopkins takes full responsibility for everything related to Custobar – both daily routine tasks and ongoing development.
This model is especially suitable when you need to fill a resource gap in your team or completely outsource operations.
Frequently asked questions
What are the benefits of the ongoing cooperation?
Continuous cooperation with Hopkins provides long-term strategic support for you, as well as quick response to changing conditions. You will get more done while reducing the strain on internal resources.
You will have continuous access to expert knowledge and support, which enhances marketing effectiveness and improves ROI over the long term. The partnership also enables regular monitoring and improvement of results.
How does using Custobar improve customer experience?
With Custobar, you can send personalized messages that are more relevant for the recipient. Having the data from all touchpoints in one place gives you a better understanding of your customers.
Custobar integrates customer data from various channels, providing a more consistent customer experience. You can collect and analyze also customer feedback for continuous improvement.
Can Custobar be used for international campaigns?
Yes. Custobar supports multiple languages and enables personalized communications across different markets. You can create customer segments based on countries and regions, and schedule campaigns using time zones.
Custobar also helps you comply with data protection laws in various countries. It provides comprehensive analytics and reporting tools for monitoring international campaigns.
How does Custobar integrate with other systems?
Customer data can be imported to Custobar from all sources using standard APIs and ready-made integrations.
Custobar can be integrated with various systems, such as e-commerce platforms, advertising platforms and conversion tools. These integrations enable effective use of customer data and a consistent customer experience. We provide support in planning and implementing integrations to help you get a smooth and efficient data exchange between systems in place.
Why choose Hopkins as your marketing automation partner?
Comprehensive approach
We don’t just implement technical projects; we understand and optimize the overall system in alignment with your business objectives.
Maximized efficiency
Through a model of continous improvement, you will get the most out of your tool investment. It’s time to put that Ferrari sitting in your garage to real use.
Data-driven approach
We base our recommendations on data whenever possible. When your operations are just starting or there is not enough data, we rely on our experience and best practices.
Transparency
We openly share our insights and actively propose new ideas. We document key processes to ensure they aren’t reliant on the exclusive knowledge of a few individuals.
Maximize the benefits of Custobar marketing automation before your competitors do!
Call us 020 788 8120 or send us a contact request.