Marketing services for online stores
Digital marketing for e-commerce
Do you want to develop the overall digital marketing of your online store, not just sub-optimize individual channels? Contact us when you are looking for growth!
The Hopkins approach to e-commerce marketing
Digital marketing for e-commerce requires its own separate toolbox. We pay particular attention to these issues.
Marketing planning from business perspective
Together, we set targets that we aim to meet. For example, we pay attention to the differences in product margins and use the data to drive advertising.
User experience
High-quality listing pages and product pages that serve visitors are a key starting point for SEO and are also essential for the effectiveness of advertising.
Quality of the feed
Product feed is the base for many forms of advertising. Together, we make sure it makes sense. If your feed needs improvement, we’ll help you with clear instructions.
Continuous testing
A culture of experimentation is an essential part of e-commerce marketing. We know what works and what doesn’t, when we test.
Scalability of advertising
Rich visuals and video clips will make your advertising creative shine across your entire promoted product range. We give you access to technologies such as Smartly.
Developing the whole
We think of e-commerce marketing as a whole, including brand and customer care. We help you develop your entire customer pipeline.
Our e-commerce marketing services
We develop the business and revenue of your online store in a holistic way. Our services include solutions that build awareness and demand for your online store, as well as drive additional sales and grow customer lifetime value.
SEO
Search engine optimization brings new customers from Google and Bing and improves keyword advertising results.
Google Shopping
Google Shopping advertising quickly brings ready-to-buy visitors to your online store’s product pages.
Social media advertising
Facebook, Instagram, TikTok, Snapchat and Pinterest are excellent platforms for digital advertising.
Keyword advertising
Dynamic keyword advertising based on machine learning complements Google Shopping advertising.
Video advertising
Video advertising creates awareness and generates demand. Also on a feed basis, with videos featuring changing products.
Display advertising
Feed-based display advertising attracts interest and reminds people about your products.
Marketing automation
Marketing automation activates customers to buy again and increases the lifetime value of your customers.
Conversion rate optimisation
Conversion rate optimization increases trust and removes friction from the buying process. It improves the effectiveness of all marketing channels.
Analytics
Properly functioning web analytics and data analysis will ensure that you lead your e-commerce marketing with data and get the most out of your advertising.
3-step recipe for e-commerce growth
Lead with data
Properly implemented and GDPR compliant visitor and conversion tracking is the starting point for optimization, machine learning and overall management.
Get more customers
Grow your customer base with automated, feed-based digital advertising and search engine optimization for a great user experience.
Get your customers to buy again
Don’t leave once-purchased or customers who abandoned ther shopping cart to their own devices, but warm them up and remind them with marketing automation and advertising.
Looking to grow your
e-commerce business?
Call us on +358 20 788 8120 or fill in the form below and we’ll get back to you!
