CARE – a digital analytics framework.
Does your organisation struggle to provide a return on investments in digital analytics? Many organisations collect data and report it. Unfortunately, they often fail to derive insights and take action […]
Web analytics
Minimalist approach in analytics – less is more
Most digital marketers and website owners want to get the best out of their analytics. For many, this means tracking as much data as possible. Maximalist approach in analytics I […]
10 digital analytics implementation laws
Ten digital analytics implementation laws, also known as Piippo's laws.
Introduction to Matomo Analytics – basics of Matomo in 10 minutes
The Matomo (previously known as Piwik) open-source web analytics software is becoming more and more popular.
How to create, update & schedule Google Ads Customer Match Audiences based on MailChimp lists
Do you update your Google Ads Customer Match Audiences manually with csv uploads? In this blog post, Panu Kuuluvainen shows you an easy, scheduled and low cost way to automate […]