CARE – a digital analytics framework.
Does your organisation struggle to provide a return on investments in digital analytics? Many organisations collect data and report it. Unfortunately, they often fail to derive insights and take action […]
Does your organisation struggle to provide a return on investments in digital analytics? Many organisations collect data and report it. Unfortunately, they often fail to derive insights and take action […]
Most digital marketers and website owners want to get the best out of their analytics. For many, this means tracking as much data as possible. Maximalist approach in analytics I […]
Ten digital analytics implementation laws, also known as Piippo's laws.
The Matomo (previously known as Piwik) open-source web analytics software is becoming more and more popular.
Marketing is nowadays completely dependent on software – but comparing martech tools and selecting the right one is still surprisingly challenging.
Human error and going over credit limit are just too common reasons for misbehaving Google Ads campaigns. Using automation and Slack for alerts is an easy way to detect these […]
Do you update your Google Ads Customer Match Audiences manually with csv uploads? In this blog post, Panu Kuuluvainen shows you an easy, scheduled and low cost way to automate […]